Technology has made it easier than ever for fraudsters to create videos and images that look convincingly real. These artificial impersonations are known as deepfakes, and they now account for a significant portion of attempted biometric fraud worldwide.
At INMYNAMEKYC, we protect you using advanced liveness detection, motion prompts, and secure in-app capture, making it extremely difficult for deepfakes to pass as genuine identity checks.
What is a deepfake?
A deepfake is a digitally-generated or manipulated image, video or audio clip designed to mimic a real person. Criminals use deepfakes to:
- Impersonate someone during identity verification
- Bypass KYC checks
- Open accounts or access financial services
- Launder money or commit other fraud
Deepfakes can involve:
- Face swaps (replacing one person’s face with another)
- AI-generated faces that don’t belong to any real person
- Animated selfies created from static images
Why deepfakes are used in identity fraud
Deepfakes allow criminals to:
- Avoid showing their real identity
- Reuse stolen photos or data
- Appear as a completely new person
- Compromise onboarding systems that rely on simple photo checks
Because deepfakes mimic real facial movements, they require strong biometric verification to detect.
How INMYNAMEKYC protects you
1. Motion Liveness Detection
Our system uses randomised motion prompts — for example, turning your head or following an on-screen instruction — to confirm that a live person is present.
This makes it extremely difficult for deepfake videos or animated images to pass as genuine.
2. Secure in-app camera capture
You must use your device’s camera inside our app. This prevents fraudsters from uploading pre-recorded videos or manipulated media.
3. Multi-layer analysis
Our verification provider examines:
- Real-time facial movements
- Natural lighting changes
- Pixel-level inconsistencies
- Behavioural patterns
These checks help detect even highly sophisticated fakes.
What this means for you
You may be asked to:
- Follow on-screen movement prompts
- Adjust lighting
- Remove glasses or headwear
- Hold your phone steady
These steps help us verify your identity safely and securely.